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The home hair care market is growing rapidly. According to Auction, sales of hair care products from November 2020 increased approximately three times compared to the same period in 2019. Timon’s purchase data in December 2020 is similar. Compared to the same period in 2019, the amount of hair product purchases nearly doubled.
The spread of ‘COVID-19’ is considered one of the causes. There is an increasing number of people taking care of their hair and scalp at home rather than going to a popular beauty salon. Cold waves also play a role. Cases of scalpitis, in which the scalp becomes dry due to cold wind, are rapidly increasing. There is an increasing number of people looking for hair care products to take care of their scalp, which is severely damaged during the winter.
In this situation, small and medium-sized businesses are also introducing hair care products targeting the ‘stay-at-home people’ one after another. We are actively targeting the home hair care market based on our product capabilities.
◇Acai oil from Brazilian beauty brand ‘Cadiview’
According to Euromonitor, a global market research firm, the sales ranking of the global cosmetics market (as of 2019) is in that order: the United States, China, and Japan. The unexpected fourth place is Brazil. 'Cadiview', one of the Brazilian beauty brands, is also sold in Korea. The official domestic import source is ‘RBH’ and its representative product ‘CADIVEU Acai Oil’ is introduced.
'CADIVEU Acai Oil' is a product containing oil ingredients extracted from natural acai berries in the Amazon forest. It protects hair from heat damage while providing shine to the hair. It is rich in the antioxidant anthocyanin and has excellent hair restoration effects.
Another strength is that it is light and non-greasy and less slippery. It spreads well and is immediately absorbed into the hair. RBC said, "This is a premium hair essence introduced by Girls' Generation's Sunny on the SBS beauty program. It is even more effective when used with 'Cadi View Remedy Serum'."
Money Today Mid-term Cooperation Team Reporter Park Sae-rom (2021-01-15)
PR Center 
View original text
The home hair care market is growing rapidly. According to Auction, sales of hair care products from November 2020 increased approximately three times compared to the same period in 2019. Timon’s purchase data in December 2020 is similar. Compared to the same period in 2019, the amount of hair product purchases nearly doubled.
The spread of ‘COVID-19’ is considered one of the causes. There is an increasing number of people taking care of their hair and scalp at home rather than going to a popular beauty salon. Cold waves also play a role. Cases of scalpitis, in which the scalp becomes dry due to cold wind, are rapidly increasing. There is an increasing number of people looking for hair care products to take care of their scalp, which is severely damaged during the winter.
In this situation, small and medium-sized businesses are also introducing hair care products targeting the ‘stay-at-home people’ one after another. We are actively targeting the home hair care market based on our product capabilities.
◇Acai oil from Brazilian beauty brand ‘Cadiview’
According to Euromonitor, a global market research firm, the sales ranking of the global cosmetics market (as of 2019) is in that order: the United States, China, and Japan. The unexpected fourth place is Brazil. 'Cadiview', one of the Brazilian beauty brands, is also sold in Korea. The official domestic import source is ‘RBH’ and its representative product ‘CADIVEU Acai Oil’ is introduced.
'CADIVEU Acai Oil' is a product containing oil ingredients extracted from natural acai berries in the Amazon forest. It protects hair from heat damage while providing shine to the hair. It is rich in the antioxidant anthocyanin and has excellent hair restoration effects.
Another strength is that it is light and non-greasy and less slippery. It spreads well and is immediately absorbed into the hair. RBC said, "This is a premium hair essence introduced by Girls' Generation's Sunny on the SBS beauty program. It is even more effective when used with 'Cadi View Remedy Serum'."
Money Today Mid-term Cooperation Team Reporter Park Sae-rom (2021-01-15)