“Make your skin younger and more beautiful with good ingredients that don’t irritate your skin.”
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Beauty products are also evolving to protect skin that is stressed from wearing masks for long periods of time due to COVID-19. Above all, skin care products that reduce skin irritation while increasing functionality are becoming popular. Essences, ampoules, creams, etc. that contain highly concentrated nutrients without putting a burden on the skin are being released all at once. With the popularity of eye makeup, eye shadows of various colors are appearing one after another, and 'mask proof' makeup products that do not smear on masks are attracting attention. In addition, scalp care hair products that kill two birds with one stone, 'cleanliness' and 'low-irritation', and highly functional body products that focus on 'skin health' are also emerging.
Dong-A Ilbo Golden Girl conducted a survey asking 'the most recommended beauty brands and products in 2021' through its SNS (Instagram, Facebook, blog). It was conducted over 8 days from January 4th to 11th, divided into four categories: skin care, makeup, hair care, and body care, and a total of 5,755 people responded (including duplicate responses for each category). Through a survey, we selected 'hot' beauty products in 2021, focusing on beauty items with high satisfaction. In addition, the Golden Girl editorial staff finally selected products that were recommended and verified by professional beauty editors who are well-versed in the latest beauty information, resulting in the 'Dong-A Ilbo Golden Girl Editor's Pick!' 2021 ‘Hot’ Beauty Items 40’ announced.
Hair Care
Albiec Obra
shield treatment
Natural ingredients collected from the unpolluted Amazon give shine and softness to hair and provide a cuticle coating effect on damaged hair. No cautionary ingredients or artificial colors were used, and it was judged as a non-irritating product with a skin irritation index of 0.00. 500ml costs around 35,000 won.
Written by/Reporter Kye Soo-mi soomee@donga.com
Lee Ji-eun, Park Byeol-i (beauty columnist)
Donga Ilbo Golden Girl goldengirl@donga.com (2021-01-20)
PR Center 
“Make your skin younger and more beautiful with good ingredients that don’t irritate your skin.”
View original text
Beauty products are also evolving to protect skin that is stressed from wearing masks for long periods of time due to COVID-19. Above all, skin care products that reduce skin irritation while increasing functionality are becoming popular. Essences, ampoules, creams, etc. that contain highly concentrated nutrients without putting a burden on the skin are being released all at once. With the popularity of eye makeup, eye shadows of various colors are appearing one after another, and 'mask proof' makeup products that do not smear on masks are attracting attention. In addition, scalp care hair products that kill two birds with one stone, 'cleanliness' and 'low-irritation', and highly functional body products that focus on 'skin health' are also emerging.
Dong-A Ilbo Golden Girl conducted a survey asking 'the most recommended beauty brands and products in 2021' through its SNS (Instagram, Facebook, blog). It was conducted over 8 days from January 4th to 11th, divided into four categories: skin care, makeup, hair care, and body care, and a total of 5,755 people responded (including duplicate responses for each category). Through a survey, we selected 'hot' beauty products in 2021, focusing on beauty items with high satisfaction. In addition, the Golden Girl editorial staff finally selected products that were recommended and verified by professional beauty editors who are well-versed in the latest beauty information, resulting in the 'Dong-A Ilbo Golden Girl Editor's Pick!' 2021 ‘Hot’ Beauty Items 40’ announced.
Hair Care
Albiec Obra
shield treatment
Natural ingredients collected from the unpolluted Amazon give shine and softness to hair and provide a cuticle coating effect on damaged hair. No cautionary ingredients or artificial colors were used, and it was judged as a non-irritating product with a skin irritation index of 0.00. 500ml costs around 35,000 won.
Written by/Reporter Kye Soo-mi soomee@donga.com
Lee Ji-eun, Park Byeol-i (beauty columnist)
Donga Ilbo Golden Girl goldengirl@donga.com (2021-01-20)